The first time i heard the term "wiki", it was attached to the word "-pedia". Everytime I google something, the results invariably include a weblink to a wikipedia page and these are the ones i often click on first. The results are comprehensive and often with referenced photos to make it more relevant. I'm not sure if I get how this works exactly but I do understand that a "wiki" is a very useful piece of software some web genius developed to make finding information on the web easier. Wiki software collects information from all over the net via some kind of webcrawler and compiles them for the researcher (or googler) to find in one simple and useful page.
Now imagine this technology working for the shopper. I think this part is the most interesting to readers here since scrapbookers (or almost any person with an XX pair of chromosome, for that matter) are such notorious shoppers. So I am happy to point the way to ShopWiki.com. This is definitely one place on the web you would appreciate having at your furiously typing fingertips. Go ahead and try it. Search for something to shop. Enter a brand, article or item you would like to find anywhere in the world and it turns up results plus matching photos to make your search experience even better. As a concrete example, here's one on a lamp search. Not only does it turn up a variety of lamp classification to help organize your search but clicking each segment educates you as well on the details of lighting fixtures! Talk about informed shopping. :-D
I think this is especially useful at this time when most people are crazy shopping for xmas gifts both for the officemate at the next cubicle or the loved one on another continent. It is great as an idea starter at the very least whether or not directly used for online shopping. Shopwiki.com is a definitive tool for the guerilla shopper's arsenal.